The Chosen One   Leave a comment

So, the purpose of creating this blog is to meet the requirements of a LU Crisis Communications course.  For the course we were required to chose a company from Forbes Magazine Fortune 500 list and report on this company, its competitors and industry for the duration of the Spring 2011 semester.  For the purpose of understanding what will become of this post I must now introduce you to my master company… (dramatic drumroll) … PepsiAmericas, Inc.

The founding father of what we now know as PepsiCo was Caleb Bradham a pharmicist living in New Bern, North Carolina; in June of 1903 Bradham received an official patent for the soda mixture he named Pepsi-Cola.  Over 100 years later the PepsiCo brand has become a worldwide brand, contemporary icon and leading producer of over 500 favored beverages and snacks.  To date, PepsiCo manages an obscene number of brands including Pepsi, FritoLay, Tropicana, Quaker, Gatorade, as well as their national and international affiliates.  For a complete list of their brands and products visit pepsiamericas.com/Brands.  It is safe to say that Pepsi’s greatest competition comes from the Coca-Cola Company as over the years, the two brands have produced similar products and marketed to the same audiences.

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Posted February 10, 2011 by adobson001 in Uncategorized

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